See spend against price position
Know whether the campaigns you're spending on are pushing traffic toward a product that's priced ahead of the competition, or behind it.
What you get
- A price-position read — advantaged, at parity, or undercut — next to every linked campaign's spend
- A Spend at risk card that totals today's spend on campaigns whose linked product is currently priced above the best competitor
- An evidence confidence level on every comparison, so a stale price check never reads as a confident one
Linking a campaign to a price
Price position only works once a campaign is linked to a product in a Price Checker workspace on the same account — a marketing-only account has nothing to compare a campaign's spend against. Two kinds of link:
- Product-item link — a campaign's platform product identity matched to a Price Checker catalog item, on platforms that support product-level tracking. This feeds the per-unit price-position read.
- Campaign-context link — any campaign, on any platform, linked to a catalog item for display context (spend, clicks, conversions) only, never used in the price-position math.
An auto-match can propose a link for you. Confirm, dismiss, or relink a proposal from the campaign table on Overview, next to that campaign's row.
How to read it
- Advantaged — your linked product's price sits below the best competitor price observed.
- At parity — your price and the best competitor's price are within a small band of each other.
- Undercut — a competitor is priced below you, and this campaign is sending spend toward a product you're currently losing on price.
- No price data — no live link, or the linked Price Checker workspace has no recent price check to compare against.
Each comparison carries an evidence confidence level pulled from the price check that produced it, so a comparison never claims more certainty than the underlying check actually has.
Spend at risk
The Spend at risk card on Overview totals today's spend on undercut campaigns and suggests a shift, so you can catch a mispriced campaign before the day's budget is spent chasing it.
Go further
- See what needs attention — where a confirmed link's price position surfaces as a recommendation.
- Get alerts before you overspend — pacing and spend-at-risk alerts.
- Review campaign reports — price position by campaign, exportable as CSV.
- Connect ad accounts & campaigns — set up the campaigns a link can point at.