Watch: see what needs attention
Transcript
- 00:00:00.000The Action Center is a focused list of pricing recommendations from your completed checks.
- 00:00:03.000Open a recommendation to see what prompted it and what's suggested.
- 00:00:06.500The rationale explains the reasoning — from here you accept or dismiss.
- 00:00:09.500A clear Action Center means nothing currently needs a decision.
See what needs attention
Know within minutes of a run finishing which prices are worth changing, without combing through raw data yourself.
What you get
- A ranked list of pricing recommendations, not a wall of numbers
- The reasoning behind every suggestion, so you're not accepting on faith
- One click to accept or dismiss, with the decision recorded either way
Where recommendations come from
Every time a price check finishes — whether you triggered it from Overview with Run now or it ran on a schedule — the results are analyzed and, where something's worth acting on, a recommendation appears in the Action Center. Not every run produces one; recommendations only surface when a price change is meaningful enough to matter.
Reviewing a recommendation
Each recommendation shows what prompted it (for example, a competitor undercutting your price), what's suggested, and the reasoning behind it. A confidence chip — high, medium, or low — tells you how sure MarginTide is in the underlying observation, so you can prioritize the high-confidence ones first and dig a little deeper on the rest. From there:
- Accept — apply the suggestion. On Max and Enterprise, accepting a recommendation for a connected commerce platform (Shopify, WooCommerce, BigCommerce, or SFCC) can push the price through your guardrails automatically; a webhook write-back connector is available from Pro. Without a connected write-back, accepting just records the decision you made.
- Dismiss — decline it. Dismissing doesn't delete the underlying data, it just closes out that recommendation.
How to read it
A clear Action Center means nothing currently needs a decision — not that nothing happened. Most workspaces check it after each run, or first thing in the day if checks run on a schedule. Sorting by confidence first, then by expected impact, is the fastest way to work through a busy queue without missing the change that matters most.
Go further
- Run a check & read a recommendation — how a run turns into a recommendation, step by step.
- Get alerts when prices move — get notified instead of checking manually.
- Set pricing policies & guardrails — the rules every suggestion already respects.
- Push accepted prices to your store — connect a commerce platform so accepting does the work.

